Handbook of Journalism & Mass Media

The growth of journalism education EPSO and other practical courses of study in the Post-Civil War period came at a time when the state university was being established and defined in the mid-west and west, where frontier democracy and frontier materialism would help to support a practical materialism would help to support a practical-oriented popular institution". This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, content analysis, survey research, content analysis, longitudinal research and experimental research. This text effectively presents both principles and techniques of research methods in a totally mass media and journalism oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources.

B.N. Tripathi has 10 years of broadcasting, media experience and associate professor for media convergence and news media at Nagpur University. Prior to his academic appointment, he served as sub-editor at SUN TV. He conducts multimedia training in newsrooms around the country and is a co-author of the Society of Professional Journalists' Newsroom Training Programme. He is a veteran journalist and educator who spent many years as a network correspondent for various News channels. He worked in local television and radio as a producer and anchor. He has participated in various conferences and seminars of repute.

Media denotes a section of the media specifically designed to reach a large audience. The term was coined in the 1920s with the advent of nationwide radio networks. Mass-circulation newspapers and magazines. However, some forms of mass media such as books and manuscripts had already been in use for centuries.

Mass media includes Internet media because individuals now have a means to exposure that is comparable in scale to that previously restricted to a select group of mass media producers. The communications audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propaganda.

The term public media is less used and is defined as "media whose mission is to serve or engage a public." Journalism is the discipline of collecting, analyzing, verifying and presenting information regarding current events, trends, issues and people. Those who practice journalism are known as journalists.