Communication Research

A book on communication research is the need of the hour. Research has taken centre stage and is a big investment. Media research has become competitive and management and economic graduates are making a bee line to the research agencies but they are struggling as the knowledge of media is elusive. Communication is a young discipline like management science and computer science. There is need for scholarship and creation of knowledge. Expertise and skills in media research are hard to get as there is dearth of experts and educationists who can impart education and training in the nuances of researching media. In the past communication educationists have adopted the techniques of conventional methods followed in other disciplines of social sciences. Content analysis is the only method meant exclusively for studying media content. Media, researchers have improved upon content analysis by contributing framing analysis to understand the perspective of media content. Other methods and tools are yet to be mastered by the media educationists. Survey method is increasingly used in media research and called for orientation of the students and research scholars who are engaged in media research. There are many books on survey research but there is hardly any book on practical guide to conducting survey research in media studies. This book has been written with the premise that communication and journalism students need to sharpen their research skills in general and survey research in particular. This book gives practical examples besides explaining the theoretical concepts. The purpose of this book is to give useful practical knowledge to the students and researchers as there is dearth of qualified educationists to teach media research.