Business Management: The Gita Way

Business Management: The Gita Way

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Book Specification

Item Code: IDE728
Author: Swami Someswarananda
Publisher: Jaico Publishing House
Language: English
Edition: 2005
ISBN: 8172249977
Pages: 143 (Figures: 36)
Cover: Paperback
Other Details 8.5" X 5.5"

Book Description

From the Jacket:

A lot of changes have taken place in the world. Human perception is changing. New avenues are opening up. The agricultural civilization ruled the world for a long time. Then came the industrial culture. And now the post-industrial era. But what about the human face? Production, growth, business, profitability for whom? Ultimately all these are for mankind. Change is a must. And it is inevitable. But is there nothing permanent? Only transition, and no foundation?

The problem is that we lack a strong foundation. And this 'we' does not mean only Indians, but the whole world. We have to question many of our theories, business management needs to be re-defined. This book will show you the changes required, based on a strong foundation.

Instead of quoting shlokas and giving their detailed meaning, Business Management : The Gita Way concentrates on the implementation of these teachings. For examples, the Gita says: Yagnarthat Karmanah (word is to be done in the spirit of yagna) and Parasparam Bhavayantah (yagna is nurturing each other). A chapter is also devoted to The Gita & Business Growth.

All the chapters are adopted from the lectures delivered by the author.

About the Author:

Swami Someswarananda is the chairman of Vivekananda Centre for Indian Management (VCIM), and Director of the Consortium Consultants, India. He is spreading the message of Indian Management through VCIM.

Swamiji has conducted in-house Management Development Programmes for more than 70 companies including Crompton Greaves, Larsen & Toubro, Ranbaxy, Torrent, Eicher Motors, JK Group, TVS, TCS, GEC, Kirloskar, SAIL, BHEL, Indian Oil, etc.


1. Preface
2. Prelude
3. What Is Not Taught At B-Schools 1
4. Business In The 21st Century 44
5. Wither Corporate Strategy 61
6. Drop The World Manager 93
7. Competition, Or Co-operation 108
8. Appendix

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