ABOUT THE BOOK The book on Corporate Social Responsibility provides meaningful content that can benefit a learner and practitioner in areas related to responsibility initiatives in the world of business. This book covers some of the emerging knowledge areas in the field of Corporate Social Responsibility (CSR), examples being CSR Reporting, Natural and Social Capital Accounting, Social Entrepreneurship, Product Labeling, Contribution of India to CSR, Ethos and values as the basis for CSR, etc. Meanwhile, aspects related to CSR that are in mainstream practice and discussion is also included in the textbook. Examples -reasons for CSR, Strategic CSR, legal norms and guidelines related to CSR etc. The book, while covering 'corporate social responsibility practices, also details responsibility practices in organisations that operate with a 'not-for profit intent. Through interesting examples, caselets and illustrations, the book aims to reach the reader in a manner that is of ease, simplicity and purpose. The book also provides the reader with opportunities for examination, judgment and reflection.
ABOUT THE AUTHOR Ajith Sankar R. N. has experience in learning. facilitating, teaching, and researching in areas related to business management, where he delivers courses related to responsibility practices, application of ethos and values etc. He has also worked in areas related to business research, journalism, and sales. In addition to a post graduate qualification in business, he has a degree in psychology and a three year full-time diploma in hotel management. Ajith completed all the three exam levels of the 'Chartered Market Technician' programme, and dropped out of his Ph.D. research related to human values and leadership, after publishing research papers based on his research. Interested in organic and natural farming, he also delivers lectures and workshops in sustainability related practices and application of human values, and these are offered to the stakeholders on the concept Tay as you wish. An author of two textbooks for students and practioners of business management and related areas, he has publigatonnational peer reviewed journals, of which, some are top downloaded Works.
**Contents and Sample Pages**
