Young Designers 92-94

About the Book

Young Designers '92-'94

In the past year, perception regarding the design profession has witnessed the beginnings of a significant transformation. That good design is an important marketing tool and essential to boost exports, has also started making business sense within the national context. This is borne out by the fact that new design programmes are on the threshold of commencement in premier educational institutions of engineering and architecture. This is indeed good news for a pioneering institution like NID, whose faith and commitment to this profession since the last three decades, is finally being vindicated. NID's recent initiative to conduct seminars, workshops and design exhibitions has received considerable support and participation from industry, as well as the public. In such a milieu, it becomes even more imperative that NID continues to demonstrate that Design in essence, is Service -- service to others.

Preface

In the past year, perception regarding the design profession has witnessed the beginnings of a significant transformation. That good design is an important marketing tool and essential to boost exports, has also started making business sense within the national context. This is borne out by the fact that new design programmes are on the threshold of commencement in premier educational institutions of engineering and architecture. This is indeed good news for a pioneering institution like NID, whose faith and commitment to this profession since the last three decades, is finally being vindicated. NID's recent initiative to conduct seminars, workshops and design exhibitions has received considerable support and participation from industry, as well as the public. In such a milieu, it becomes even more imperative that NID continues to demonstrate that Design in essence, is Service - service to others.

Real life projects, supported by industry, government and non-government organisations, continue to be the driving force that sustains NTD's curriculum in meeting present challenges and future needs. They provide opportunities to explore new dimensions' of design application.

Due to prohibitive costs, our desire to include colour plates in this volume remains sadly unfulfilled. Our students' endeavours must be shared to the fullest extent possible not only as a demonstration of their capabilities, but more importantly, because they are not deserving of any less.

It is my privilege to dedicate this volume of Young Designers '92-'94, to all the graduating students. I take this opportunity to congratulate them and wish them a successful and a rewarding professional career.

Introduction

Young Designers '92-'94 is the fourth in this series of publications from NID. On the occasion of the fifteenth convocation we felicitate the graduating students of the Institute's Professional Education Programme. The presentation of student work has been revised in this volume and is structured according to the academic disciplines offered at the Institute. Each student's work appears on facing pages with the Diploma Project featured on the left and two selected classroom projects on the right. Hence all information pertaining to a particular student appears together and the contact addresses in each case appear on the bottom of the right hand page.

We take this opportunity to once again thank the sponsors for their support and for the faith that they have shown that design matters as a vital tool for business and industry. The fact that so many of these projects are being commercially implemented by the sponsors continues to be a source of strength for us and a confirmation of industries appreciation of NID's educational methodology and the quality of its content. The section on Index & General Information includes Faculty Profiles, Guidelines for sponsoring projects, Index of Sponsors, Index of Students and a Project Index that shows the range of issues and subjects that have been touched by the 96 projects featured in this volume.

The previous volumes of Young Designers received an overwhelming response from industry, particularly at our publications counters opened in conjunction with the NTD exhibitions in Delhi and Bombay, held during the year. On popular demand, we have included a section on NID that outlines its mandate and provides an overview of its programmes and activities. The NID's philosophy of 'learning by doing' continues to produce young design professionals who are both sensitive and competent. These capabilities are fostered by the real-life projects that they encounter in the classroom. Hence these projects represent a benchmark for the quality of the education they have received and which is intended to prepare young designers to grapple with the realities of the very complex and dynamic environment that is India, in a responsible and sensitive manner. Each student prepares a detailed documentation of the process and the outcome of the Diploma Project, one copy of which is archived in the NID Resource Centre for future reference and research. Only a glimpse of this is given in the synopses featured in this publication.

Economic liberalisation has opened the doors for intense competition where Indian industry can only hope to survive if it is able to offer the best quality in products and services at a reasonable price. Indigenous design capabilities have an important role to play in building up this capability of industry and strengthening its ability to respond to the competitive pressures of this era. We are sure that the Indian design community can and will rise to face this challenge.

Contents