Political Communication- The Indian Expereince (Set of 2 Volumes)

Political Communication is a broad cognitive field of enormous national and international interest attracting attention as a special field of study by students and researchers of various disciplines. The mass media are important in shaping the political process; they are channels for the diffusion of constructive ideas, promoting enlightened public opinion, highlighting processes of governance, serve as a forum for public policy debate and are watchful of the excesses and violations of the development rights of the citizens.

The book Political Communication: The Indian Experience comprising 29 chapters attempts to unravel the field and illustrate the diversity, yet at the same time, to be comprehensible and coherent to readers from different disciplines. The issues and experiences of India in political communication presented in this book will continue to occupy the centre-stage of attention in national politics.

Kiran Prasad holds a doctoral degree in Philosophy of Communication and is Associate Professor in Communication and Journalism, Sri Padmavathi Mahila University, Tirupati, India. She is also visiting faculty at several universities and resource person for faculty improvement programmes in communication, women's studies, human rights and information technology. She has also been Secretary of the university teachers association. She was educated in Mumbai and Bangalore and is proficient in many languages. Throughout a rank holder in her University education, she was awarded the Masti Venkatesh Iyengar Gold Medal in M.S. (Communication) degree.

**Contents and Sample Pages**